Product Brochure: Case Study

Airtrace RF Product Brochure

 

 

Stage 1: Sizing & Bleeds

Getting the Dimensions Right for the Client

The most important thing before setting off on a project for product brochure design is to get the right sizing and formating ready for the printers. Airtrace required an A4 brochure with 7 pages. When it comes to print, 8 pages costs the same as 7 usually (a benefit of an even number), so the brief was adapted to include an extra introduction page.

We added a 'bleed' so that if the printing device is off by a small amount (usually millimetres), the design would still look exactly as required, avoiding what's known as the 'white line issue'. As is standard in print ready graphic design, the document was created in the CMYK colour format at 300dpi resolution.

 

Example: Bleeds & Sizing

 

Stage 2: Design Style

Colours & Key Elements

Airtrace have long been a client of ours and fortunately we know their colour scheme inside out - we made the palette!

The next step was to identify their goals and make sure it was highlighted by the design. Airtrace wanted to promote the products but drive interested parties to call them to find out more. We decided to make the number prominent but emphasise this visually by including an image of a smartphone with the appropriate datasheet in view.

 

Call to Action: A Simple 'Visual Instruction' Device

 

Stage 3: Continuity in Variation

The Importance of Consistent Design

Each of Airtrace's product brochure pages contained a number of products from an individual supplier. To maintain consistency, as well as keeping the header and footer layout throughout, we built a template for pages with one product, two products and three products.

 

Bespoke Page Templates: Showcasing Suppliers' Varying Product Ranges

 

Stage 4: The Finished Product

Providing the Right Material

Once finished, tweaked and ready-to-go the product brochure was supplied as an 8 page pdf file which is ideal for printers to work from.

 

The Product Brochure: